In 1994, we embarked on a journey in Southeast Asia that would reshape the luxury yachting industry. Today, we at Boat Lagoon Yachting are proud to celebrate 30 years as Asia’s premier provider of exceptional yachting experiences. From our inception, we have been at the helm of yacht sales and charters, setting an industry benchmark while delivering exceptional after-sales care. As the official dealership for prestigious brands like Princess Yachts, Jeanneau, and Burgess across Thailand, Singapore, and Southeast Asia, our journey reflects our unwavering commitment to quality and customer satisfaction.
Three Decades of Excellence
Our enduring success is rooted in a steadfast commitment to quality, exceptional customer service, and industry innovation. These core values have solidified our reputation as a trusted partner in luxury yachting.
In recent years, we have continued to build on this legacy of excellence. Our sales figures have seen a significant increase, a clear indication of the trust and confidence that our customers place in our brand. In 2022 alone, we reported a remarkable growth in yacht sales across Southeast Asia, reflecting our strong market presence and customer loyalty. Furthermore, our commitment to excellence was recognised with many prestigious awards, such as the Motor Boat Awards and World Yacht Trophies, solidifying our position as the leading luxury yacht dealer in the region.
But it’s not just about the numbers. Our exceptional customer service has been a massive cornerstone of our success. Our after-sales support, which includes comprehensive maintenance services and a dedicated team of experts, has received rave reviews from clients who appreciate the peace of mind that comes with owning a yacht from such a reputable dealer. This commitment to going above and beyond for our customers is what sets us apart in a competitive market.
Strong Partnerships
Over the past 30 years, our success story has been powered by strong partnerships with some of the most prestigious industry giants like Princess Yachts, Jeanneau, and Burgess, propelling us to the top. As the official Southeast Asian dealership for Princess Yachts, a name synonymous with cutting-edge design and unrivalled craftsmanship, we have been the gateway for introducing these luxurious vessels to the region’s most discerning buyers.
Our strong partnership with Jeanneau, another iconic force in the yachting world, has further broadened our offerings in Asia, ensuring that our customers have a diverse selection of premium yachts at their fingertips. But the strength doesn’t end there – our alliance with Burgess, the world’s foremost superyacht brokerage, has allowed our clients in Asia access to the most coveted and exclusive yachts available. This partnership has been instrumental in our success, particularly in offering a wide array of superyachts for sale in Thailand and across Asia, catering to those who seek the ultimate in luxury yachting.
In addition to these prestigious brands, we are also proud to offer SACS luxury tender and RIB boats for sale, further enhancing our portfolio and providing our clients with versatile, high-performance options for their yachting needs. Whether you’re looking for a state-of-the-art superyacht or a sleek, powerful tender, our partnerships solidify that we have the perfect vessel to match your aspirations.
The Singapore Yachting Festival, now in its second year, has emerged as a vital platform for us. As the largest exhibitor at the event, we were honoured to showcase the entire Princess Yachts portfolio, which greatly boosted our visibility and influence in the Asian market.
A standout moment of the festival was the introduction of our flagship models, the Princess X95 and Y95. Both yachts, each over 95 feet in length, drew significant attention from attendees. Notably, this marked the first occasion in Asia where the X95 and its sister ship, the X80, were exhibited together, providing visitors with a rare opportunity to compare these two magnificent superyachts side by side.
Our well-regarded F Class range also attracted considerable interest, particularly the Princess F55 and F45 models. The addition of Jeanneau day boats, including the Asian debut of the Merry Fisher 1295 Fly alongside the Cap Camarat 7.5 CC, added further depth to our presentation, appealing to a broad and diverse audience.
Setting Sail for the Future
As we look to the future, our commitment to excellence remains unwavering. Over the next five years, we plan to expand our presence in new regions across Asia and Europe, bringing our luxury yachting experiences to a broader audience. This growth aligns with the broader expansion of the yacht brokerage sector, driven by increasing wealth and a heightened interest in leisure boating. Enhanced brokerage services will cater to a diverse clientele, offering a wide selection of yachts tailored to various preferences and budgets, with berthing options available across these regions.
Yacht charters are expected to see significant growth, spurred by the appeal of exploring Southeast Asia’s stunning cruising destinations. Chartering offers a flexible and luxurious alternative to yacht ownership, allowing individuals to experience yachting without a long-term commitment. This is why we aspire to elevate our current services to an even more exclusive status, including bespoke yacht management and personalised charter experiences, to meet the unique desires of our clients.
Sustainability is becoming a central priority within the industry, with shipyards like Princess Yachts adopting eco-friendly practices and technologies. Innovations in design and engineering will lead to more efficient and environmentally conscious yachts, aligning with the global shift towards sustainability.
In Southeast Asia, yacht owners and potential buyers are seeking vessels that offer increased versatility, luxury, and safety. Many now prefer yachts that can accommodate a range of activities, from leisurely day trips to extended cruises, reflecting the growing popularity of versatile day boats like Jeanneau’s Merry Fisher 1295 Fly and Cap Camarat 7.5 CC.
High-net-worth individuals are gravitating towards luxury yachts that provide personalised, bespoke experiences. Models like the Princess X95 and Y95 meet this demand by offering high-end, customisable options that suit their owners’ luxurious lifestyles. This segment values exclusivity, comfort, and cutting-edge features.
As Southeast Asia continues to enhance its boating infrastructure, including marinas and yachting facilities, the ease of yacht ownership and maintenance is improving. This progress is fuelling the growing interest in yachting and increasing consumer confidence in investing in luxury and recreational boats.
Asian yacht owners are increasingly incorporating boating into their lifestyles in culturally unique ways, with a strong emphasis on family and social gatherings. Unlike the more individualistic boating culture in the West, Asian owners often use larger, more luxurious yachts for multi-generational outings and social events with friends and business associates. These vessels are outfitted with extensive amenities and versatile, customisable spaces that cater to a lifestyle prioritising status, luxury, and comfort, accommodating activities ranging from formal dining and business meetings to casual relaxation and water sports.
Unlike the longer cruising voyages popular in Europe and the US, Asian yacht owners often prefer shorter, more frequent trips. They take advantage of the proximity of attractive cruising destinations within Southeast Asia, such as the islands of Thailand, Malaysia, and Indonesia.
Innovation will continue to be a driving force behind our success. We are already exploring the latest advancements in yacht design and technology, ensuring we remain at the cutting edge of the industry. With a focus on sustainability and eco-friendly yachting solutions, we are committed to playing a leading role in the future of luxury yachting.
See What Our Team And Partners Have To Say
Our 30-year journey has been shaped by the trust and support of our clients and partners. Here are a few words from those who have been a part of this remarkable journey:
Vrit Yongsakul, Group Managing Director of Boat Lagoon Yachting, says, “We are incredibly proud to celebrate 30 years of success in the yachting industry. Our journey has been defined by a commitment to quality, innovation, and customer satisfaction, and we look forward to continuing this legacy in the years to come.”
A Princess Yachts Representative adds, “Boat Lagoon Yachting has been an exceptional partner in Southeast Asia, representing Princess Yachts with the utmost professionalism and dedication. Their success reflects their passion for the industry and unwavering commitment to their clients.”
Charting a Course for Continued Success
As we celebrate 30 years of success, we remain committed to delivering the very best in luxury yacht sales in Asia and beyond. Our happy patrons are proof of the unique experiences we have curated for them. With a focus on innovation, strong partnerships, and exceptional customer service, the future looks bright for us at Boat Lagoon Yachting.
To our customers and partners, we extend a heartfelt thank you for your continued support, and we look forward to setting sail on even greater adventures in the years to come.
